Retail is a highly competitive and shopper-driven industry. Attracting shoppers and ensuring that those visiting your stores are buying will be the major challenges retailers are facing. When applying the right analytical tools, you are able to make the right operational and strategic decisions. The data collected allows you to identify your main drivers, assess your merchandising strategies and the effect of your promotions, involve your employees, and optimize the layout of your stores. Measuring store traffic and sales conversion – the share of visitors buying – should be your first priority to manage available resources effectively, thus increasing turnover and shopper satisfaction.
All our video analytic solutions are GDPR compliant. Our video analytic solutions are non-proprietary meaning most CCTV cameras able to generate a video signal can be used. Hence all our video analytic solutions are both cost-effective allowing you to utilize existing infrastructure and provides industry-leading accuracy. As a standard, our video analytic solutions are cloud-based but on request, the solutions can also be installed as a local setup.
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