Analyze the Current Situation

Realize the potential of your store. Know your customers, what do they want, and what they do?

Who are your most important shoppers? What separates your retail business from the competitors? This is what Shopper Segmentation and Positioning is all about. Our operational project tools help retailers and suppliers optimizing their product portfolios and price points. Most businesses could do well with fewer products –and a better-managed value proposition and prices.
We find out what’s the best placement for any promotion -or secondary placements as such.