The stores are our laboratory –and our playground. This is where we find the best solutions -and even if our biggest business today is based on software, we are still very much based our in-store solutions, practical test environments and physical changes in store as a basis for development.
The Retail Lab as a concept is a new way of looking at this, where suppliers are allowed to test out “any idea” at a retailers pilot store. We are happy to tell you much more about this. More details under.
In the retail industry, things happen quickly. Also when we test and pilot, the results of a physical change in the store is almost immediately visible.
We do not have to spend years studying dubious hypotheses in unsafe laboratory environments before we arrive at valid results. It is possible to carry out relatively complex studies in a real environment, the store, and in relatively short intervals before we can draw two lines below the answer and conclude what sells the most.
The fact that retailing in this way is the world’s largest and best laboratory is an advantage we make use of when meeting our customers.
Use sample stores as a laboratory for testing new ideas & potential successes
Retail LAB is a concept where the retail chain (RC) uses 4-6 stores as a test environment – for the RC and its suppliers to do all kind of exciting research, analysis of placements, sales-analysis, test-sale of new products, traffic, shopper behaviour etc. in the defined LAB stores.
Link Retail (LR) is running and operating the Retail LAB –and RC introduce LR to all its key suppliers. RC shall have access to all results from all studies done by suppliers.
The scheme will be financed by LR, without any costs for RC. The suppliers will pay for studies and analysis. RC will also be able to do its own analysis – for free or at very low fees. The last depends on supplier participation and will be regulated in an agreement between the parties
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