ACCURATE PEOPLE COUNTING & CONVERSION RATE

Visitor counting numbers combined with sales figures reflect the most basic and beneficial KPI, namely conversion rate, in order to evaluate the performance of
stores

For this chain of textile retailers, they had an ok traffic – meaning there where quite many visitors to the stores. The problem was that only 11 out of 100 visitors bought something. They did not know that the numbers was this low. When they started to focus on conversion rate and active sales, the numbers went up immediately.