Understanding the dynamic between visitor numbers and sales figures is pivotal for retail success, epitomized by the crucial key performance indicator (KPI) known as the conversion rate. For retailers, having access to precise and dependable footfall data is essential not just for gauging the performance of individual stores but also for optimizing operational strategies and enhancing customer experiences.

Link Retail’s people counting software stands out in the market, offering a dual advantage: it is both the most cost-effective solution and boasts the most sophisticated analytic technology available. Central to our people counting solution is our proprietary Artificial Intelligence (AI) technology, LinkVision.

Powered by LinkVision, our people counting solution sets the industry standard for data quality while ensuring the implementation costs remain the lowest possible. Our AI technology transforms standard CCTV cameras into the world’s most accurate and versatile counting devices, eliminating the need for expensive, specialized hardware.

Our solution comes with exclusive features that set Link Retail apart from other providers. These include the ability to exclude staff from counts to ensure data accuracy, measure occupancy levels in real-time for safety and operational efficiency, and analyze shopping time metrics to understand customer behavior deeply. These capabilities enable retailers to not just count foot traffic but to glean actionable insights that drive business growth and improve customer satisfaction.