Finding ways to keep employees motivated is something that can be challenging. The concept of gamification is built around using the natural driver of competition in order to empower employees to work more effectively. With Link League, creating and implementing this gamification into a retail business is easy and will generate results.
Link League is set up in a way that closely mirrors the structure found in the professional sports league. Each store in the league is its own team. The employees are working at that store act as the players on that “team.” Their actions accrue points, which are mainly scored via sales. The more sales that a store and employees at said store generate, the more points they will score within the game.
The matchups in Link League occur weekly, with different stores being matched up against each other in contests that last seven days. At the end of that period, the team (store) that has scored the most points (had the most sales) will win. Each store will then face a fresh opponent during the following week. As the league progresses from month to month, employees will be able to see the overall standings of the store in their league.
With the Link League software, employees will be able to see the results of their efforts in real-time as they compete against another store.
These statistics, such as sales volume, will show a side- by-side comparison between the two stores as well as which store is in the lead.
This is where the added motivation comes in. Simply put, it feels good to win and bad to lose. Employees will work harder than in order to bring victory to themselves and their shop. Also, it will build a team atmosphere in the store, as everyone will be working together towards a common goal of winning.
Using the competitive nature that people have inside them in order to help sales and team morale in an effective strategy. Case in point:
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