Link Retail shopper flow solution is a video analytic technology that can visualize shopper behavior in an easy-to-understand manner. Video footage from in-store CCTV cameras are analyzed for detecting shopper movements. Link Retail software is compatible with 99% of the CCTV infrastructure in the market. Different types of shopper activities such as “walk by”, “stand still” and “product interaction” are identified by our property AI technology.
Since our technology does not rely on low accuracy Wi-Fi data, we provide highest possible accuracy on in-store shopper behavior. The heatmap reports contained in Link Retail system are employed for optimizing retail tasks such as marketing, store layout, merchandising and staffing.
With the help of Link Retail’s state-of-the-art video analysis technology, all dimensions of the in-store shopper movements can be captured. That is, our software does not only detect the presence of activity in the scene, it can also determine if the shopper is walking or standing (dwelling). When a person is seen as dwelling at a particular area, then the system starts to measure the time spent by the person, later called by dwell time.
The basic metrics reported by Link Retail shopper flow suite include;