The Link Retail software platform elevates standard CCTV systems to high-performance counting devices through its advanced AI core, LinkVision. Positioned at store entrances, these cameras are adept at identifying individual shoppers based on their physical and behavioral characteristics. 

LinkVision’s sophisticated AI algorithms enable the cameras to accurately distinguish between various entities, such as people, shopping carts, and baby trolleys, while also effectively addressing inaccuracies caused by environmental factors like shadows and fluctuating lighting conditions.

Beyond mere counting precision, the Link Retail platform offers comprehensive analytics capabilities, including the identification of staff members, analysis of shopping durations, and assessments of store occupancy.

Crucially, the platform allows for the customization of people counting data, enabling users to apply filters based on specific shopping time criteria. This feature, along with the system’s compatibility with cost-effective hardware, sets Link Retail apart from its 3D vision-based counterparts, offering a more accessible and versatile solution for retail analytics.