Shopping experience in fine detail
Link Retail Heat Map Analytic can track every shopper in the scene and creates summaries of their activities such as passersby, impression and dwell. In other words, Link Retail Heat Map Analytic can sense how many shoppers passed from any point of the store, where they stopped and how much time they spent.
- Detailed and easy to understand heat map reports.
- All dimensions of store interactions.
- Passersby impression and dwell events.
- Effortless identification of hot & cold spots.
- Find out mental fences at the store.
We only provide meaningful shopper behavior insights
Our heat map video analytic algorithms can exactly understand in-store human activities.
Passersby
The shoppers just walking and looking around are classified as passersby.
Impression
When a shopper stops and starts to spend time at any place, then it is considered as an impression event.
Dwell
Link Retail Heat Map Analytic software can also measure the time spent by the shoppers.
Shopper oriented decision making is now possible
Here are some examples of benefits
Hot & Cold Spots
With the help of heatmap reports, the retailers can easily identify best and worst performing areas of the store.
Store Layout & Utilization
Rental price in retail are extremely high. Do you know how much space can you utilize effectively?
Merchandising Strategies
Retailers can effortlessly check if the store visuals and shelves are getting attention.
A/B testing
Heat Maps provide right and in-time data for retail optimization tasks including marketing, staffing, pricing, store layout and much more.
Want to know more about Heat Map Analytic?
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